Just note that you don’t want to go overboard. The audience needs to be at the point where they need to solve the problem immediately. You want to make them worried about the problem and even a little bit fearful. The ultimate goal is to agitate the audience and get them into a highly emotional state. Visual data like graphs and charts is also a useful tool. You want to elaborate and expand on the issue. Prove to them that what you’re saying is true. The easiest way to do this is once again with statistics. It’s important that you back this up with evidence. Also mention what will happen if the problem becomes irreversible. Explain what will happen if the problem gets worse. They have to realize that action needs to be taken immediately. In addition to this, you need to instill them with a sense of urgency. Use Statistics to Instill a Sense of Urgency and Get Them Emotional to Take Action Tell them that microparticles end up in the food that THEY eat. Don’t tell them that plastic pollution affects the environment. Do not talk about vague or unspecific problems that may or may not apply to them specifically. That the best place and time to do this is NOW, and that failure to do so will result in serious consequences.Īlso, zero in on the fact that this problem affects them directly. The key here is that your audience must believe that they need to change. For example, ignoring a weight problem could lead to diabetes or heart disease. Provide Specific Evidence on How the Issue Affects Them Directly You address what could happen if the issue is left unsolved. In this second step, you want to talk about the potential consequences of ignoring their problem. The next step in this sequence is highlighting the problem which needs to be solved. Here are the three key parts of how to do this step. They can brighten the person’s day and even change the world…” (Follow this kindness example set down through the steps below.) #2: Highlight the Fact That the Audience Needs This Problem Solved Immediately These random acts of kindness can have a profound effect. Random Acts of Kindness: “Did you know that you can literally save someone’s life with random acts of kindness? How many times have you stopped to thank the people in your life? For example, the waiter or waitress who served you, or maybe your electrician or spouse. Unfortunately, ignoring safety practices often results in injuries or even death…” (Follow this safety example set down through the steps below.)Ĭ. The reason why they do this is that it’s simply easier. In fact, according to a recent survey, 4 out of 5 employees routinely ignore practices related to workplace safety. Workplace Safety Seminar:“How many companies ignore workplace safety? It’s a lot more than you think. These people do not get more than 4-5 hours of rest per night…” (Follow this sleep example set down through the steps below.)ī. Better Sleep Workshop:“According to a 2021 August article in the Harvard Medical Journal, 7 out of 10 people are sleep deprived. Statistics are a good idea because they help to prove you’re an authority on the subject.Ī. Another method is to mention a shocking statistic or historical fact. Avoid questions that have a simple “yes” or “no” answer. You may also want to use a rhetorical question. This could be your own personal story of how you overcame adversity and went on to success. For example, you can start off by telling a dramatic story. The specific parts of the attention step can involve the following. According to Monroe’s sequence, the easiest way to do this is by bringing up a problem the audience has. This means you only have seconds to grab their attention. Remember, people have extremely short attention spans. The reason why is simple: the use of attention is critical if you want the audience to listen to what you have to say. This is by far the most important step of Monroe’s sequence. The first step in this five-step process is grabbing the attention of the audience. Monroe’s Motivated Sequence steps consist of the following: In this article, we’ll briefly go over the basic steps of Monroe’s sequence, as well as provide examples of the sequence outline in action. By studying the psychology of persuasion, Monroe was able to create a simple sequence of steps for generating persuasive communication. Monroe, who was a lecturer at Purdue University. It was created by American psychologist Alan H. This is essentially a simple formula for writing persuasive speeches. How do you write speeches that motivate people? One way to achieve this goal is with something called Monroe’s Motivated Sequence.
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